01
Professionalism & Work Ethics
职业素养与职业道德

DEFINITION Professionalism is the promise you make to your employer, colleagues, and clients that you will uphold a specific standard of conduct and quality. It's the standard you set for yourself when no one is watching.

⏰ Punctuality

Ensures steady workflow and prevents costly project delays. Set departure alarms, schedule breaks, avoid "checking out" early.

💬 Communication

Oral: 50% speaking + 50% active listening. Written: A-B-C (Accurate, Brief, Clear). Minimizes errors.

👔 Appearance

First impressions form in seconds. Follow dress code, maintain hygiene, builds immediate client trust.

🎯 Competency

Drives productivity and ensures high-quality results that beat competitors.

🤝 Respect & Integrity

Boosts morale, retains talent. Protects reputation & long-term ethical standing.

✅ Responsibility

Own tasks start-to-finish. Build culture where mistakes are fixed, not hidden.

定义 职业素养是你对雇主、同事和客户做出的承诺,保证你将遵守特定的行为准则和质量标准。这是你在无人监督时为自己设定的标准。

⏰ 准时

确保工作流程稳定,避免项目延误。设置"出发"闹钟,规划休息时间,避免提前收拾桌面。

💬 沟通

口头:50%表达+50%积极倾听。书面:A-B-C原则(准确、简洁、清晰)。减少错误。

👔 仪表

第一印象在几秒内形成。遵守着装规范,保持良好卫生,快速建立客户信任。

🎯 胜任力

提升生产力,确保产出超越竞争对手的高质量成果。

🤝 尊重与诚信

提升士气,留住人才。保护组织声誉与长期道德地位。

✅ 责任

任务从始至终负责。建立主人翁文化,错误被修正而非隐瞒。

02
Human Behaviour
人类行为(智力 · 外貌 · 情绪 · 动机)

🧠 Intelligence

  • From Latin "intelligere" (to understand). The global capacity to think rationally, act purposefully, and deal effectively with the environment.
  • Types: Concrete (tools/machines) · Social/Emotional (relationships/leadership) · Abstract (words/numbers/academics)
  • IQ vs EQ: IQ = MA/CA × 100. EQ = perceive, express, understand, regulate emotions. EQ often predicts success better than IQ.
  • Factors: Heredity, Environment, Gender, Schooling, Poverty.

✨ Physical Attractiveness

First thing people notice. Impacts relationships, jobs, confidence. Good impression = positive influence + self-confidence. Beware discrimination (race, age, gender).

🌊 Emotions

Strong instinctive feelings (love, fear). Combines cognition, arousal, behaviour. Positive: interest, empathy, curiosity. Negative: apathy, fear, anger, shame. Physiological changes: facial expression, muscle tension, voice pitch, sweat.

🔥 Motivation

Internal needs driving external action. Process: Need → Drive → Incentive → Satisfaction.

🧊 Iceberg Theory (Freud)

Outward behaviour = tip. Social environment & subconscious drive outcomes.

📐 Maslow's Hierarchy

Physiological → Safety → Belonging → Esteem → Self-Actualization.

🧠 智力

  • 源自拉丁语 "intelligere"(理解)。理性思考、有目的行动、有效应对环境的综合能力。
  • 类型:具体智力(工具/机械)· 社交/情绪智力(人际/领导力)· 抽象智力(文字/数字/学术)
  • IQ vs EQ:IQ = 心理年龄/实际年龄 × 100。EQ = 感知、表达、理解、调节情绪。EQ常比IQ更能预测成功。
  • 影响因素:遗传、环境、性别、学校教育、贫困。

✨ 外貌吸引力

人们首先注意到的特质。影响关系、求职、自信。良好印象 = 积极影响 + 增强自信。警惕歧视(种族、年龄、性别)。

🌊 情绪

强烈的本能感受(爱/恐惧)。结合认知、生理唤醒、行为。正面:兴趣、同理心、好奇心。负面:冷漠、恐惧、愤怒、羞耻。生理变化:表情、肌肉紧张、声调、出汗。

🔥 动机

驱动外部行为的内在需求。过程:需求 → 驱力 → 诱因 → 满足

🧊 冰山理论(弗洛伊德)

外在行为=冰山一角。社会环境与潜意识决定结果。

📐 马斯洛需求层次

生理 → 安全 → 归属 → 尊重 → 自我实现。

03
Business Etiquette
商务礼仪

CORE A code of behaviour based on social norms. Provides security, protects feelings, clarifies communication, enhances status.

📞 Telephonic

  • Identify yourself, address caller by name, keep brief, listen carefully, no eating/chewing.
  • Angry callers: Listen fully → Empathize → Don't say "you're wrong" → Solve & follow up → Don't mislead.

🍽️ Dining

Be on time → Wait for host to seat → Napkin on lap → Wait for all served → Salt/pepper together → Food to right → Never order most expensive.

🤝 Meeting & Introductions

Firm handshake (web skin contact). Host initiates. Eye contact builds trust. Order: Younger → Older, Non-official → Official, Junior → Senior. State important name first.

💻 Netiquette

Email: Concise, proper grammar, meaningful subject, minimal attachments, read before send. Chat: Check status, think before enter, polite tone, appropriate font.

核心 基于社会规范的行为准则。提供安全感,保护他人感受,促进沟通,提升职业形象。

📞 电话礼仪

  • 自报姓名,称呼对方,言简意赅,仔细倾听,不边吃边说。
  • 应对愤怒来电:完整倾听 → 共情 → 不说"你错了" → 解决问题并跟进 → 不误导。

🍽️ 餐饮礼仪

准时到达 → 等主人安排座位 → 餐巾放腿上 → 等所有人上齐 → 盐/胡椒一起递 → 食物向右传 → 不点最贵的。

🤝 会议与介绍

握手坚定(虎口相贴)。主人先伸手。眼神接触建立信任。顺序:年轻 → 年长,非官方 → 官方,下级 → 上级。先说重要者的名字。

💻 网络礼仪

邮件:简洁、语法正确、主题明确、少附件、发送前检查。聊天:确认在线状态、发送前思考、语气礼貌、合适字体。

04
Time Management
时间管理

DEFINITION Allocating the right time to the right activity. "Time and tide wait for none."

🛠️ 6 Core Components

1. Effective Planning

To-Do lists, prioritize, tick off completed tasks

2. Set Goals

Realistic, achievable targets

3. Set Deadlines

Self-driven, commit to timeframes

4. Delegation

Match tasks to skills/interests

5. Prioritize

Know urgent vs important

6. Right Time, Right Task

Batch personal calls/socials

⏱️ Self-Awareness

  • Keep time log · Identify productive hours · Recognize procrastination triggers · Monitor energy/stress levels

🧰 Tools & Time Wasters

Tools: To-do lists, Calendars, Time blocking, Pomodoro, Mind mapping, Project management apps.
Wasters: Social media, unnecessary meetings, multitasking, email overload, procrastination.

定义 将合适的时间分配给合适的活动。"时光不等人。"

🛠️ 6大核心要素

1. 有效计划

待办清单、优先级排序、完成打勾

2. 设定目标

现实、可达成

3. 截止日期

自我驱动,承诺时限

4. 授权委派

按技能/兴趣分配任务

5. 优先级排序

区分紧急与重要

6. 对的时间做对的事

集中处理私事/社交

⏱️ 自我认知

  • 记录时间日志 · 找出高效时段 · 识别拖延诱因 · 监控精力/压力水平

🧰 工具与时间杀手

工具:待办清单、日历、时间区块法、番茄工作法、思维导图、项目管理软件。
时间杀手:社交媒体、无效会议、多任务处理、邮件过载、拖延。

05
Customer Service
客户服务

MOTTO "I care & I can do." Consistently exceed expectations. Happy employees = Happy customers.

✅ Rules for Good Service

❌ Avoid

"I don't know" · "That's not my job" · "Hold on" · "What's your problem?" · "I never said..."

✅ Use

"Please/Thank you" · "How may I help?" · "I understand how you feel" · "What do you think?"

🎭 Customer Types

💬 Talkative

Use closed questions · Limit time · Minimal response · Walk them out politely

😡 Angry

Listen without interrupting · Empathize · Stay calm · Don't take personally · Propose action plan

🎓 Know-It-All

Acknowledge & compliment · Don't argue · Ask questions to learn

🤔 Indecisive

Find real wants · Reflect back · Assume control gently · Confirm plan in writing

🧐 Suspicious

Establish credibility · Know your product · Don't guess · Be polite & patient

宗旨 "我关心,我能行。" 持续超越期望。员工满意 = 客户满意。

✅ 优质服务准则

❌ 避免说

"我不知道" · "这不归我管" · "等一下" · "你有什么问题?" · "我从没说过..."

✅ 使用说

"请/谢谢" · "我能帮您什么?" · "我理解您的感受" · "您觉得呢?"

🎭 客户类型与应对

💬 话多型

用封闭式问题 · 控制时间 · 简短回应 · 礼貌送客

😡 愤怒型

不打断倾听 · 共情 · 保持冷静 · 不针对个人 · 提出解决方案

🎓 自以为是型

认可并赞美 · 不争论 · 提问以了解

🤔 犹豫不决型

挖掘真实需求 · 复述确认 · 温和引导 · 书面确认计划

🧐 多疑型

建立可信度 · 熟悉产品 · 不猜测 · 保持礼貌耐心

06
Interpersonal Communication
人际沟通与人际技能

🪟 Johari Window

👁️ Open Area

Known to self & others. Visible behavior. (e.g., likes sports)

🙈 Blind Spot

Unknown to self, known to others. Ignore feedback. (e.g., thinks self is leader, others think authoritarian)

🤫 Hidden Area

Known to self, unknown to others. Hidden agenda/fears. (e.g., fear of public speaking)

❓ Unknown

Unknown to self & others. Untapped potential. Reduced through tutoring/new experiences.

🗣️ Principles

  • Inescapable · Irreversible · Complicated · Contextual
  • Keys to Effective Comm: Transparency · Multiple channels · Clarity · Open feedback

📝 Constructive Criticism (Sandwich Method)

Positive start (builds trust) → ② Constructive feedback (suggestions, not demands) → ③ Positive finish (high note).
Receiving: Consider carefully · Find truth · Check understanding · Acknowledge · Use it.

🌐 Networking (12 Tips)

Be selective · Nurture connections · Bring mutual benefit · Engage in events · Establish professional presence · Promote others · Think long-term.

🪟 乔哈里视窗

👁️ 公开区

自己与他人皆知。行为可见。(如:喜欢运动)

🙈 盲点区

自己不知,他人知。忽视反馈。(如:自认为是领导者,他人认为是专制)

🤫 隐藏区

自己知,他人不知。隐藏议程/恐惧。(如:害怕公开演讲)

❓ 未知区

自己与他人皆不知。未开发的潜力。通过辅导/新经历缩减。

🗣️ 沟通原则

  • 不可避免 · 不可逆 · 复杂 · 受情境影响
  • 有效沟通关键:透明 · 多渠道 · 清晰 · 开放反馈

📝 建设性批评(三明治法)

正面开头(建立信任)→ ② 建设性反馈(建议而非命令)→ ③ 正面结尾(积极收尾)。
接受批评:仔细考虑 · 寻找真相 · 确认理解 · 承认 · 加以运用。

🌐 建立人脉(12条建议)

有选择性 · 维护联系 · 互利共赢 · 参与活动 · 建立专业形象 · 推广他人 · 着眼长远。

07
Assertiveness & Negotiation
果敢表达与谈判技巧

🛡️ Assertiveness Spectrum

BehaviorDescriptionImpact
AssertiveClear, respectful, directBuilds trust; fixes problems
AggressiveViolates others' rightsDestroys morale; toxic culture
ManipulativeHidden agendas, guilt tripsDamages credibility
PassiveIgnoring own needsOverlooked; burnout
Passive-AggressiveIndirect angerUndermines teamwork

✅ Professional Rights

  • Say 'no' · Make mistakes · Set priorities · Be consulted · Express feelings appropriately · Take responsibility

🤝 Negotiation: 5 Levels

1. Ideal Solution

Your "dream" result

2. Good Acceptable

A solid result you'd be happy with

3. Next Best Option

Points you'll concede (bargaining chips)

4. Likely Outcome

Realistic expectation

🎯 Tactics

  • Use "I" statements · Choose the right moment · Positive language ("I would prefer...")
  • Read situation: closed stance, distress, unwillingness to listen → change tactic

🛡️ 果敢行为谱系

行为描述影响
果敢型清晰、尊重、直接建立信任;有效解决问题
攻击型侵犯他人权利破坏士气;有毒文化
操控型隐藏议程、情感绑架损害可信度
被动型忽视自身需求被忽视;倦怠
被动攻击型间接表达愤怒破坏团队合作

✅ 职业权利宣言

  • 说"不" · 犯错 · 设定优先级 · 被咨询 · 恰当表达感受 · 承担责任

🤝 谈判:5级结果

1. 理想方案

"梦想"结果

2. 良好可接受

你满意的扎实结果

3. 次优选项

你愿意让步的筹码

4. 可能结果

现实预期

🎯 实用技巧

  • 使用"我"陈述句 · 选择合适时机 · 积极语言("我更希望...")
  • 读懂局势:封闭姿态、焦虑、不愿倾听 → 改变策略
08
Stress & Conflict Management
压力与冲突管理

⚡ Eustress vs Distress

✅ Eustress (正向)

Motivates · Short-term · Within coping ability · Improves performance · Feels exciting

❌ Distress (负向)

Causes anxiety · Short/long-term · Exceeds coping · Decreases performance · Unpleasant

🔥 Burnout vs Stress

Stress: Over-engagement · Urgency/hyperactivity · Physical damage · May kill prematurely.
Burnout: Disengagement · Helplessness/hopelessness · Emotional damage · Life seems not worth it.

🛠️ Stress Management

  • Change Situation: Identify source → Problem-solve → Evaluate → Be flexible
  • Change Thinking: Identify thoughts → Evaluate accuracy → Adjust to constructive
  • Improve Resources: Healthy diet · Exercise · Sleep hygiene · Social network · Mindfulness · Tech boundaries

⚔️ Conflict

Functional: Constructive, promotes discussion, better decisions.
Dysfunctional: Obstructs progress, toxic, personal attacks.
Resolution: Active listening · Empathy · Common ground · Mediation · Shared goals.

⚡ 正向压力 vs 负向压力

✅ 正向压力

激发动力 · 短期 · 在应对能力内 · 提升表现 · 令人兴奋

❌ 负向压力

引发焦虑 · 长/短期 · 超出应对能力 · 降低表现 · 令人不适

🔥 倦怠 vs 压力

压力:过度投入 · 紧迫感/过度活跃 · 生理损伤 · 可能致命。
倦怠:情感抽离 · 无助/绝望 · 情绪损伤 · 觉得生活不值得。

🛠️ 压力管理

  • 改变情境:识别源头 → 解决问题 → 评估 → 保持灵活
  • 改变思维:识别想法 → 评估准确性 → 调整为建设性
  • 提升资源:健康饮食 · 运动 · 睡眠卫生 · 社交网络 · 正念 · 设定科技边界

⚔️ 冲突

功能性:建设性,促进讨论,优化决策。
破坏性:阻碍进展,制造毒性环境,人身攻击。
解决:积极倾听 · 共情 · 共同点 · 调解 · 共同目标。

09
Group Behaviour
群体行为与团队建设

👥 Why Groups Form?

Security · Status · Self-esteem · Affiliation · Power · Goal Achievement

📈 Tuckman's 5 Stages

Forming (Orientation: "How do I fit in?") → Storming (Conflict: "Who's in charge?") → Norming (Cohesion: "Can we work as a team?") → Performing (Task focus) → Adjourning (Closure).

🏗️ Group Properties

Roles & Norms

Expected behaviours. Performance, appearance, social arrangement, resource allocation standards.

Status & Size

From power, contribution, traits. Odd numbers (7/9) perform best. Large = diverse input.

Cohesiveness

Attract to group. Increase by: smaller size, shared goals, group rewards, isolation, competition.

Good Member

Commit · Fair-minded · Contribute · Encourage · Appreciate diversity · Reliable · Trustworthy

👥 群体为何形成?

安全感 · 地位 · 自尊 · 归属 · 力量 · 达成目标

📈 塔克曼五阶段模型

形成期(定向:"我如何融入?")→ 震荡期(冲突:"谁说了算?")→ 规范期(凝聚:"我们能协作吗?")→ 执行期(专注任务)→ 休整期(总结解散)。

🏗️ 群体属性

角色与规范

期望行为。绩效、仪容、社交安排、资源分配标准。

地位与规模

源于权力、贡献、特质。奇数(7/9)最佳。大规模=多元输入。

凝聚力

群体吸引力。提升:缩小规模、共享目标、团体奖励、隔离、竞争。

优秀成员

承诺投入 · 公平 · 积极贡献 · 鼓励他人 · 欣赏多元 · 可靠 · 值得信赖

10
Exam Success Strategy
考试策略与高分技巧

📝 Exam Breakdown

SectionFormatFocus
A20 Objective QsTopics 5-13
B6 Short EssayTopics 2-7, 11, 13

🎯 Application Tips

Exam tests application, not just definitions. You'll get scenarios (e.g., late colleague, angry customer, failed negotiation).

💡 "I" Statements

"I feel [emotion] when [situation] because [impact]. I would prefer [solution]."

📐 Answer Structure

Identify issue → Apply concept → Suggest action → State expected outcome

💡 Pro Tip: Don't just say "be assertive." Write out the exact phrase you would use. Examiners reward practical, scenario-based responses.

📝 考试结构

部分题型重点
A20道客观题第5-13主题
B6道简答题第2-7、11、13主题

🎯 场景应用技巧

考试考查应用能力,而非单纯背诵。题目会给出具体场景(如同事迟到、愤怒客户、谈判破裂)。

💡 "我"陈述句

"当[情况]发生时,我感到[情绪],因为[影响]。我希望[解决方案]。"

📐 答题结构

识别问题 → 应用理论 → 提出行动 → 预期结果

💡 高分技巧:不要只写"要果敢"。写出你实际会说的原话。阅卷人奖励基于场景的实际应对。